How Groupalia solves its maintenance problems…
This Saturday I was visiting the Spanish website of Groupalia to have a look at their latest promotions, and when entering the website I saw the following note:
We’re sorry, but at this moment we’re solving some technical problems the improve our services”.
Well ok then, until now nothing new under the sun; but then I saw another note under the initial one that seemed more interesting:
While we’re working, come and play “Groupalia under Construction” on our Facebook page
What an original way to solve those typical maintenance problems every website has to deal with from time to time, because not only did they offer their clients a solution (because although it was not possible to buy vouchers on their website, on their Facebook page they did offer the possibility to send vouchers to those people that really needed to print them urgently), but they also compensated them for the caused inconvenience through a Facebook game where they could win something as well.
Overall rating: 7,5/10
Why Groupalia did a good job: they gave a simple, original and fast solution to those people that needed their vouchers printed urgently, and to all the others a compensation for the caused inconvenience via an online game with real prices.
Why they could still improve a bit more: if they have enough personnel to answer questions on Facebook a Saturday at noon, then why couldn’t they find someone to do the maintenance of the website a Saturday or Sunday at 2h o’clock in the morning, when nobody is using the website? Or was it simply a hidden form of marketing, since in order to play the Facebook game you had to become a fan of Groupalia?